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  • 1st floor, Motunjide plaza, opposite enyo filling station, Ado Rd, Ajah, lekki lagos
  • info@easydaisy.com.ng
  • +234 812 055 6502
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[ about us]

Our Story

Easy Daisy Nigeria LTD is one the leading homegrown businesses in Nigeria. Duly registered with Nigeria Corporate Affairs Commission and Allied Matters, we are livestock farmers with extended interest in Hospitality and Entertainment. We joined agriculture because of the ongoing global food shortage. We understand that livestock farming is the only hope of alternative food supply for everyone, hence the reason we ventured into poultry, fishery and industrial raw materials.

[ ABOUT US ]

Our Company profile

Executive Summary
1.1 Company & Industry Kio Entertainment, a subsidiary of King Kio Agricultural concept will capitalize on the growing entertainment market across the world through the production and promotion of high quality entertainment. Located on the island, the company will become highly profitable through the sale of pre-recorded music product, musical shows, comedy nites, monthly birthday parties, monthly wedding anniversary nights, Afro Nites and ancillary profit centers. Kio Entertainment will own and control the masters (master copies), copyrights and licenses of its product, which will enable Kio Entertainment to create immediate revenue streams while growing its entertainment catalog into a multi-million dollar asset. 1.2 Products & Services The company has established a musical concerts with the #lagos music fiesta with a variety of music genres including Pop, Alternative Rock, Jazz, Urban and New Adult Contemporary. Kio Entertainment has compiled an exciting and diverse roster of events to be held for the remaining quarter of the year which includes (i) Talent hunt (ii) Afro Nites (iii) Monthly birthday and wedding anniversary parties ( iv) Recording artistes. Selected over the past year, these highly talented veteran and debuting artistes will enable Kio Entertainment to quickly penetrate the music marketplace. 1.3 Market Analysis Kio Entertainment will distinguish itself from other independent record companies through its marketing and promotional plan. Intense, calculated and relentless promotional campaigns will enable Kio Entertainment to earn massive revenues through the growing popularity of “singles”, as well as other mentioned activities above a Kio Entertainment will utilize the success of its pre-recorded music to develop profit centers in independent distribution, merchandise and concert promotion. 1.4 Strategy & Implementation Kio Entertainment maintains strong affiliations in the entertainment industry. Kio Entertainment has been opportune to work with Kenny Yankee record label, quarantine record label and Afrima award which will provides Kio Entertainment the opportunity to generate revenue from the world’s largest music markets and entertainment world including Nigeria and South Africa.
Company Summary
2.1 Company & Industry Kio Entertainment, a subsidiary of king Kio Agricultural concept is a multimedia entertainment company, which will supply profitable, positive, audio and visual entertainment to a diverse, international consumer group. Kio Entertainment is committed to wholesome entertainment across the board and firmly believes that quality palatable entertainment can be realized without compromising commercial appeal. King Kio Agricultural concept is composed of different internal divisions: Kio entertainment and Kio Video. The company will earn revenue immediately through the creation of several lucrative profit centers, beginning with pre-recorded music. Additional income will be produced from distribution, video, merchandising and concert promotion. 2.2 Legal Entity & Ownership Kio Entertainment is incorporated on the island with shares of stock. The Board of Directors will authorized the issues of shares of common stocks. Kio Entertainment, a subsidiary of Kio agriculture concept founders, Akinkayode ishaq Oludaisi,Oluwole Ayobami Toyosi and Babatunde Akande will collectively own 500,000 shares of common stock, and issue warrants for: a) options for two million shares of common stock at $2.00/share within five years, b) an additional option for one million common shares will also be available at $5.00/share within eight years. 2.3 Facilities & Location The majority of the Kio Entertainment projects will be produced on the island at Blue moon hotel plot 1-3 Okunde Blue Water Tourism Scheme Oniru Lekki Lagos A multi-million naira facility, the quality of Sharp’s equipment, and its atmosphere are conducive to creating the highest quality projects in a cost and time effective manner. 2.4 Key Assets Kio Entertainment CEO, Akinkayode Ishaq Oludaisi, has been able to handle the treading Lagos music fiesta with little or no support which is a continued event where many upcoming artistes were discovered and talents where hunted. This event has generated funds for a brandy distiller company.
Products and Services
3.1 Product Description Kio Entertainment is Kio Agricultural concept primary thrust for the first several years of operations. Responsible for the cultivation of talent, the production of recorded music product and its marketing, the success of Kio entertainment will lay the groundwork for additional Kio Agricultural concept profit centers. Two Record labels comprise the company’s music division. Each division has been created with a distinct and specialized reputation of its own, and will be responsible for a separate genre of music. Kenny Yankee Records label produces and promotes hip hops, Dance, Alternative Rock, jazz, Fuji, apala, afro beats and inspirational worship songs etc. Quarantine Records is responsible for hip-hop songs, raps etc. 3.2 Competition Kio Entertainment distinguishes itself through the commitment it undertakes with each of its artistes. Spend more time and effort promoting its sponsors brand with all her wide variety of media platforms Kio entertainment will utilize a stable of experienced and resourceful producers to ensure the highest quality product within established production budgets. This, in conjunction with the financing and expertise necessary to stage intense, relentless marketing campaigns will guarantee the impetus necessary to create “winning” products in the marketplace. 3.3 Competitive Edge/Barriers to Entry Kio Entertainment has a distinct advantage in the entertainment industry which will ensure early on success. Additionally, its strategic alliances with distribution partners and its experienced management team lead to an advantage for the company. 3.4 Development Kio Entertainment and its associated labels will produce and release four projects from each label in each of the first two years of operations. A second phase consisting of sixteen productions for artist follow-up albums and newly acquired artists will begin in early 2023.
Market analysis summary
4.1 Target Market The target market for Kio Entertainment is very diverse, as the company has two distinct labels, which clearly target the intended market, based on listening preferences and music genres. Kio Entertainment has distribution lines that has risen beyond the horizon of Nigeria and South Africa and therefore targets the citizens of those countries. 4.2 Market Size Independent labels have been described by knowledgeable music industry professionals as “the lifeblood of the business.” In fact major record labels retained the lion’s share of the overall market in 2019, accounting for 67.5% of the total – down half a point from 68.0% in 2018. The remaining 32.5% accounted for by independent labels and artists combined was up 0.5 points from 2017 and 4.6 points from 2015. Artists direct – i.e. artists without record labels – was again the fastest-growing segment of the market, growing by 32.1% in 2019 to reach $873 million, representing 4.1% of the total market, up from 1.7% in 2015. 4.3 Market Trends Nigeria’s entertainment and media market grew by 19.3% in 2014 to reach US$4 billion. By 2019, the market will be more than twice as big, with an estimated total revenue of US$8.1 billion. As in South Africa, the Internet will be the key driver of growth for Nigeria. Television, comprising revenue from TV advertising and subscriptions, is the other main driver. According to PwC Global Entertainment and Media Outlook for 2020-2024, Nigeria’s media and entertainment industry is one of the fastest growing creative industries in the world. It has the potential to become the country’s greatest export, with projected annual growth rate of 8.6% and a compound annual growth rate (CAGR) of 19.3% from 2018-2023. PwC indicates that in 2021, Nigeria’s film industry contributed 2.3% and about 239 billion naira ($660 million) to GDP and projects that the industry will increase its export revenue earnings to over $1 billion. The motion picture and music recording industry exceeded 2020 projected $806 million revenue contributing about 730 billion naira ($1.8 billion) to the country’s GDP The industry has evolved considerably, and now digital distribution has become the primary method for selling music to consumers. This has opened the door for smaller record labels to compete with major labels on an equal footing.
Strategy and implementation
5.1 Product Development A plethora of options are available to satisfy Kio Entertainment requirement for quality manufacturing and reproduction. Kio Entertainment will outsource this function to one of many manufacturing outfits in the industry. These vendors will be selected based upon quality of product, ability to meet delivery deadlines, payment terms, inventory and storage options, as well as price. Kio Entertainment has been offered distribution of products of some well-known companies. A working relationship with these companies will allow Kio Entertainment to readily expose its music products to the world’s largest music markets, while generating some funds 5.2 Internet Strategy In response to the growing popularity and necessity for a presence on the Internet, Kio Entertainment has create and design a web presence for itself. Utilizing the latest web site technology, Kio Entertainment web site will be intended to advertise the company, announce and advertise new releases, sell company products and merchandise and offer e-mail communication. Furthermore, utilizing the latest technology, visitors to the web site will be able to sample music clips from Kio Entertainment artists. Kio Entertainment will create space on its web site for each artist signed to the company. Allowing for increased public exposure, the public will be able to learn more about the artist or group. 5.3 Marketing Strategy Kio Entertainment has formulated a simple but successful approach to market its products. The chief marketing objective for Kio entertainment pre-recorded music, video and programming products centers on the design and implementation of a strategy that will cost-effectively deliver that product to the intended target market. This will be achieved through a marketing plan consisting of the following tools: publicity, community outreach, advertising, art direction, radio promotion, independent promoters, broadcast music videos, touring, retailer co-op advertising, motion picture tie-ins, alternate distribution outlets, Internet, dance club promotions, mailings & telephone follow-ups. 5.4 Sales Strategy Considering the onslaught of product released to the music/video market each month (1,200 new releases) worldwide, it is crucial to ensure the visibility of each project. The financial success of an album can be guaranteed through the establishment of proper marketing and promotion budgets. With properly established budgets, Kio Entertainment will generate large streams of profits from each of its projects. The marketing and promotion budget will be divided into twelve to fifteen-month campaigns, each consisting of three phases: “single” promotion through music video and airplay; media exposure through radio, television, and online; and full length album release and promotion. 5.5 Strategic Alliances Major Recording companies frequently invest in independent labels when confidence in the company’s roster and management exists. In these strategic alliances and joint ventures, the larger company may invest money to: a) assist in completing album projects, b) hunting for talents and upcoming artistes and c) assist with marketing and promotion plans. Kio Entertainment will utilize its considering the onslaught of product released to the music/video market each month (1,200 new releases) worldwide, it is crucial to ensure the visibility of each project. The financial success of an album can be guaranteed through the establishment of proper marketing and promotion budgets. With properly established budgets, Kio Music will generate large streams of profits from each of its projects. The marketing and promotion budget will be divided into twelve to fifteen-month campaigns, each consisting of three phases: “single” promotion through music video and airplay; media exposure through radio, television, and online; and full length album release and promotion. Company founders have had discussions with numerous record labels across the country that are interested in working with Kio Entertainment. Partnerships with these companies will be dictated by the strength of company management, the quality of both their artistes and product, and the size of their marketing and promotion budget. 5.6 Operations Each of the label Vice Presidents will be directly responsible for all of the functions within their particular label, including Marketing/Sales, Artist Development, Publicity, Promotion, Artist Relations, Artist &Repertoire, and Creative Services. Label Vice Presidents will solely handle the majority of these functions for their particular label with the assistance of shared administrative staff. As each label grows in terms of sales revenue and the number of recording artistes, additional staff will be added to provide necessary support. Wherever possible and feasible, staff will be shared between labels in an effort to minimize unnecessary overhead. 5.7 Goals Build a profitable, reputable and stable entertainment company. Achieve profitability and month-to-month positive cash flow by the end of 2023 Fulfill required fiduciary responsibilities to investment partners Position the company to allow investment partners, founders and employees the opportunity to financially capitalize on Kio Entertainment profitability. 5.8 Exit Strategy As Kio Entertainment reaches profitability and becomes a stable operation, several lucrative exit scenarios become viable. Kio Entertainment may be acquired by a major record company, or the shareholders may liquidate their ownership positions through sale of shares to management or outside investors.
Management Summary
6.1 Organizational Structure Kio Entertainment follows a typical hierarchical structure with each label’s Vice President reporting to the President, who in turn reports to the Board of Directors. 6.1 Organizational Structure Kio Entertainment follows a typical hierarchical structure with each label’s Vice President reporting to the President, who in turn reports to the Board of Directors. cal hierarchical structure with each label’s Vice President reporting to the President, who in turn reports to the Board of Directors. 6.2 Leadership Olusina Olayiwola Odugbemi of Zmirage Entertainment Company. President and Chairman of the Board, provides the vision for Kio Entertainment future. With his vast experience in the entertainment industry Shola Omolola operate as Kio Entertainment COO/CFO. Kehinde Kayode Johnson of Kenny Yankee record label as the vice president has developed a varied background of experience in the industry. Most recently, he has concentrated on his solo career which has produced albums for Star. Due to his experience in the music market, Mr Kehinde has developed a solid network of personal contacts with radio promoters, musicians, producers, and executives. These affiliations are invaluable to Kio Entertainment and will allow the company to make an instant impact in the marketplace. 6.3 Staff Members A qualified, experienced and talented staff has been selected to operate Kio Entertainment and its associated labels. Staff members have honed their skills in the areas of project production, artist & repertoire, marketing and artist promotion. In fact, these individuals have produced and marketed projects which have earned nominations for Awards. This assemblage is poised to utilize its combined skills to ensure the growth and profitability of Kio entertainment
Financial Planning
7.1 Requirements Kio Entertainment is offering several simultaneous investment opportunities to cater to short and long-term investor needs and requirements. Kio Entertainment seeks to keep the structure of the financing simple and flexible. 7.2 Use Of Funds Funds will be used to establish corporate offices, maintain overhead expenses, acquire and secure artistes, fund project production budgets, and fund multi-faceted marketing and promotion budgets. 7.3 Income Statement Projections Kio Entertainment projects revenues of over 2.7 million Profits in 2022 ending are expected to be 1.5 million. Kio Entertainment will generate the majority of its revenue from the different musical shows, seminars and monthly parties. For purposes of revenue forecasts, management has projected varying unit volumes for each of its projects. Kio’s marketing plan/budget for its projects, the following unit projections will be quickly attained and surpassed. Kenny Yankee record label Quarantine record label Additional Kio’s profit centers includes distribution services, video sales revenue, merchandise sales revenue and concert promotion revenue. Initially representing less than 5% of the company’s revenues, the magnitude and scope of these areas will increase as Kio Entertainment and its artists’ reputations grow. 7.4 CASH FLOW PROJECTIONS After 23 months, Kio Entertainment will become cash flow positive and self-sustaining. The company will maintain a cash balance of at least nine months of operating expenses to ensure an adequate buffer for collecting receivables and unforeseen costs associated with this industry. 7.5 Balance Sheet After four years, it is projected that Kio Entertainment will hold approximately 40 million in cash and liquid assets, with a total assets equating to over 68 million. With only 2.7 million in liabilities, retained earnings are projected to grow quickly, leading to higher net worth for stockholders. 7.6 Assumptions Accounts Receivable – A/R are conservatively projected with 45% of A/R collections occurring in a 1-29 day period and the remaining 55% in a 90-120 day period. The majority of accounts receivable will be outstanding from the distribution company, which receives payment directly from retailers and will subsequently remunerate Kio Entertainment. Because of the extended nature of A/R in the industry (typically 60 days), Kio Entertainment will utilize A/R Financing to assist its cash position in the first two years of operations, or longer. A 3.5% A/R financing fee is incorporated in the financial model. The size, strength and reliability of Kio distribution partners will provide a traditional financial institution or an A/R Factor with the proper security to create a working relationship for Kio entertainment’s paper. Inventory – Inventory for upcoming artist and upcoming music concert has been conservatively projected. Kio’s financial model calculates inventory purchases in the following manner: 30%-60 days prior to sale and 70% – 30 days prior to sale. And promotional products will be kept on hand at Kio’s corporate offices Accounts Payable – For purposes of this financial model, A/P is separated into two categories: Manufacturing A/P, and Artist Royalty/Mechanical A/P. Adhering to the conservative approach, the model is constructed with Manufacturing A/P being paid in the same month that the expense is incurred. Artist Royalties will be accumulated and paid bi-annually, in August and February. Project Production Budgets – These vary depending on the genre of the project. Established relationships and affiliations in the industry enable Kio Entertainment to produce its projects over a ninety-day period, for approximately half the typical cost paid by a major label record company. Projects produced through Kenny Yankee record label require =N=121, 000, quarantine Recording’s projects require =N=80, 000 Marketing & Promotion Budgets – These vary depending on the particular genre of music. Projects produced and released from Kenny will be allocated approximately =N=781, 000 while =N=390, 000 will be slotted for quarantine record label. Marketing budgets will expire through the course of twelve-month marketing campaigns.
Assurance of quality service
8.1 Exceeding Expectations With us by your side, you need not lie awake at night, we take care of you and give you the best possible advice or help. The driven consultants ensure that the project is successfully completed and together with you we realize results that exceed expectations.
[ OUR SERVICES ]

What  We also offer

Entertainment

King Kio entertainment is a subsidiary of Easy Daisy Nigeria.

Refreshment

An aesthetically pleasing refreshments setup not only enhances the visual appeal of the event but also sets a positive tone.

Hospitality

We leverage on existing infrastructure provided by network of hotels

[ 180 +]
Current Clients
[ 10 +]
years of experience
[ 35 +]
awards
[ 5 +]
Offices Worldwide

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[ our skills ]

The Core Company Values

We are constantly growing, learning, and improving and our partners are steadily increasing. 200 projects is a sizable number. Easy Daisy Nigeria LTD is one the leading homegrown businesses in Nigeria. Duly registered with Nigeria Corporate Affairs Commission and Allied Matters, we are livestock farmers with extended interest in Hospitality and Entertainment.

Customer satisfaction
95%
Integrity
100%
Success rate
95%
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